August 11, 2020

Building a Data Governance Strategy for GTM Planning

Dharmesh Singh

Join Tyler Simons and Dharmesh Singh as they discuss how to build a Data Governance Strategy that will help teams identify, fix, and prevent data problems.

Your GTM design is only as good as the underlying data. Establishing policies that ensure long term data quality provide a solid foundation for planning. Benefits of a strong data governance strategy can be seen in balanced territories, reduced rep conflicts, and accounts routed to the right rep so that sales teams can close more deals.

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