May 19, 2020

Lessons from the trenches : Challenges in rolling GTM plans

Dharmesh Singh

Alex Newman and Dharmesh Singh discuss challenges that Alex has seen with customers rolling GTM plans. Alex has been a key member of our team and has helped our customers create their Go-To-Market plans using the Fullcast Platform. Through his onboarding experience, he's seen how shifting priorities have impacted GTM planning for teams and the speed bumps they encounter as they go through revising their plans in the times of COVID. We'll talk through his thoughts on segmentation, managing coverage, and keeping track of an evolving and always changing GTM organization.

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