August 19, 2020

Making Sales Operation Strategic

Dharmesh Singh

Sales Operations is the critical cog that enables the execution of sales strategy. Yet, in a lot of instances Sales Operations does not get a seat at the table where strategy is defined and they end up managing the tactical execution divorced from strategy. We will discuss with Erin Bush how she has navigated this at her past roles at Lean Data, Sales Loft , Pendo etc.

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