Fullcast was built for RevOps leaders by RevOps leaders with a goal of bringing together all of the moving pieces of our clients’ sales go-to-market strategies and automating their execution.
Fullcast’s mission is to empower and champion RevOps leaders to break down silos, drive revenue, and enact meaningful change across their organizations.
Throughout the 2010s, Bala Balabaskaran and Dharmesh Singh worked together at Microsoft and then at Salesforce in Sales Operations roles. Faced with 1500 spreadsheets, multiple data sources, too many point tools, and tons of bad data, they were constantly challenged to roll out their GTM plan before SKO.
Once the plan was launched, small issues like account moves were a constant struggle and grew exponentially as the team scaled. Each part of the GTM operations was executed by a different person using different tools, yielding a fragmented experience. This situation stymied Sales productivity and saddled the Ops team with innumerable manual tasks which took a huge toll - few Ops folks stayed on longer than a year.
They knew there had to be a better way. Bala led the first effort to automate planning and operations activities at Salesforce with exceptional results. The plan was delivered on time - a first in history - and while Sales headcount increased by 3X, there was no need to add Ops roles.
These problems are ubiquitous once a company hits a certain size. So Dharmesh and Bala took these learnings and built the Fullcast RevOps Platform, the first RevOps platform that integrates both the planning and execution phases of the GTM motion. Today, Fullcast helps RevOps teams at the world's leading companies execute their GTM plans flawlessly to drive sales success.
Our diverse team of engineers, customer success partners, and data analysts are here to ensure an optimal experience for your RevOps team, starting from your very first day using the Fullcast platform.
It’s time to say goodbye to clunky Excel spreadsheets and single use case software and time to say hello to the only end-to-end RevOps sales planning and execution platform. Book your Fullcast demo and see how we’re changing the way the world does business.
