From one marketer to another - You've probably had this conversation before:
CRO: What’s going on with our conversion rates?
SALES: MQLs are no good.
MARKETING: You only assigned/responded to 10% of the MQLs last month. What’s going on?
SALES: ::business version of “My dog ate my homework”::
If you want to hold sales accountable for proper lead follow-up, you have to get visibility. And if you want to make a lasting change - you need to be willing to meet sales where they are.
Fullcast’s routing and SLAs do just that.
Set up routing rules and SLAs that align with the way reps work.
Plus, unlike your LeanDatas and ChiliPipers, Fullcast routing is synched with territories. When sales decides to overhaul territories, you aren’t scrambling to update the routing. It just syncs.
Need to see it to believe it? Check out this 2 min video.