Article
//
February 6, 2019

Growth Ops Summit: Data Governance - The Foundation of Everything

Yousuf Khan

Partner, Ridge Ventures

The sooner a data governance policy is established for your sales operations, the more reliable and valuable your prospect and customer databases will be. Setting your governance policy is foundational to unlocking all advanced Sales Operations processes and avoiding high cost inefficiencies due to bad data. 

In this talk, Yousuf Khan, discusses data governance: what it is and why it is so important with a Sales Operations. He walks through: 

  • How do modern Sales Organization depend on data flow to drive sales velocity? 
  • What policies govern what information can be added to a CRM?
  • How to codify your data governance policy at the beginning to save time in the future.

Building a Stronger RevOps Foundation: Actionable Insights for True Go-to-Market Agility

Discover the importance of an integrated GTM strategy and learn how RevOps lets you thrive in this straightforward guide from Fullcast. Get your free RevOps whitepaper today.

Download Now

Related resources

View More

Operations Podcast: A New Approach to Operations in New Market Conditions

In this episode, Hannah Duncan explores what it means to lead RevOps in a resource constrained environment, while still delivering on the RevOps mandate.

View More

Annual Planning Unplugged - Territories - with Helena Aryafar

Territory planning turns your strategy into tactics and paves the way for execution. Get insights from experienced RevOps leader, Helena Aryafar.

View More

eBook: Mastering RevOps Careers: Insights from Practitioners

Get career insights directly from RevOps pros working in the field!

View More

The sooner a data governance policy is established for your sales operations, the more reliable and valuable your prospec...

RETURN TO MORE VIDEOS  

Growth Ops Summit: Data Governance - The Foundation of Everything

The sooner a data governance policy is established for your sales operations, the more reliable and valuable your prospec...

VIEW PDF NOW

Growth Ops Summit: Data Governance - The Foundation of Everything

The sooner a data governance policy is established for your sales operations, the more reliable and valuable your prospec...

VIEW PDF NOW