Article
//
February 6, 2019

Growth Ops Summit: Data Governance - The Foundation of Everything

Yousuf Khan

Partner, Ridge Ventures

The sooner a data governance policy is established for your sales operations, the more reliable and valuable your prospect and customer databases will be. Setting your governance policy is foundational to unlocking all advanced Sales Operations processes and avoiding high cost inefficiencies due to bad data. 

In this talk, Yousuf Khan, discusses data governance: what it is and why it is so important with a Sales Operations. He walks through: 

  • How do modern Sales Organization depend on data flow to drive sales velocity? 
  • What policies govern what information can be added to a CRM?
  • How to codify your data governance policy at the beginning to save time in the future.

Building a Stronger RevOps Foundation: Actionable Insights for True Go-to-Market Agility

Discover the importance of an integrated GTM strategy and learn how RevOps lets you thrive in this straightforward guide from Fullcast. Get your free RevOps whitepaper today.

Download Now

Related resources

View More

Fireside Chat: How to Overcome the Top Challenges of GTM Plan Rollout

Make sure your rollout goes smoothly by avoiding these common challenges.

View More

February 23: RevOps - Bringing Strategic Value After Annual Planning

Looking for insights on how to set the strategic agenda for RevOps? Join this upcoming Fireside Chat with Scott Malish, VP of Revenue Operations at OwnBackup.

View More

Webinar: Achieve Operational Excellence with Continuous GTM Planning

If you get sidetracked throughout the year with tasks like reconfiguring territories or making account moves, there is a better way - Continuous GTM Planning.

View More

The sooner a data governance policy is established for your sales operations, the more reliable and valuable your prospec...

RETURN TO MORE VIDEOS  

Growth Ops Summit: Data Governance - The Foundation of Everything

The sooner a data governance policy is established for your sales operations, the more reliable and valuable your prospec...

VIEW PDF NOW

Growth Ops Summit: Data Governance - The Foundation of Everything

The sooner a data governance policy is established for your sales operations, the more reliable and valuable your prospec...

VIEW PDF NOW

Feb 15 Webinar: Implementing Crediting Models in Salesforce - Splits, Overlays, Holdouts, and More! | Register Now!