Dan Watkins of DataBased talks through how enablement plays a key role in executing the go-to-market plan.
Outline:
Introductions [0:00]
What is enablement? [2:09]
How do you change the culture of enablement? [4:49]
How can enablement help jump-start the execution of a go-to-market plan? [10:21]
When in the GTM planning process should an enablement person be brought in? [12:04]
What should you be thinking about enablement during GTM strategy discussions? [13:45]
How can you make sure reps feel like they're part of the company's strategic vision? [20:22]
What are the most common mistakes with enablement? [22:59]
Final Thoughts! [29:28]
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