In this interview, Dharmesh tallks with Paul Homer of Auth0. Paul explains his stance on the importance of spending time on planning: "If you're not planning, sales ops becomes a service desk. Something's broken or I want to make this individual thing better - you spend all of your time break fix or making small improvements. If you don't spend a trememdous amount of time in a planning phase, you can never get ahead because there's always so much to do."
Building a Stronger RevOps Foundation: Actionable Insights for True Go-to-Market Agility
Discover the importance of an integrated GTM strategy and learn how RevOps lets you thrive in this straightforward guide from Fullcast. Get your free RevOps whitepaper today.
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